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Christmas shopping: Toy store chain opens for 88 hours straight

Christmas shopping: Toy store chain opens for 88 hours straight

St. Petersburg, Florida -- Toys "R" Us stores across the Tampa Bay area embarked on their first-ever always-open 88 hour marathon leading up to Christmas Day.

The toy store chain has opened for long holiday hours in the past, but this is a 24/7 effort like never before.

Toys "R" Us stores in most of the U.S. opened at 6 a.m. Tuesday and won't close until 10 p.m. Christmas Eve.

The chain says it's trying to help parents and other shoppers who have a hard time finding free time among busy schedules and holiday stress.